At first glance, a blog may appear to simply be an online journal or newsletter. It looks simple and straightforward. If you are blogging for business, though, it’s a little more complicated. It requires a lot of editing, creating and planning. Everything you see on my blog here at Emma Lee Creative is created by me. I write everything, decide on topics to write about, create all the visuals such as photos and illustrations, including the images you see accompanying the links on social media. It’s much more complicated than meets the eye.