Client
Masonry Institute of Iowa

Opportunity
Design a collection of print and digital media collateral to promote masonry as a career, and make it appealing to teachers, guidance counselors, students, and their parents. Include an email header, a poster, a flyer (not shown), and templates for a brochure, a social media ad, and a postcard.

Solution
I put myself in the place of the student and asked myself what kind of design elements would grab my attention? I started with a bright and youthful color palette, and a bold typeface. Tiny flying trowels create a sense of motion while representing familiar a tool of the trade, as well as unifying the collection. For the templates (brochure, social media ad), I used a photo of a brick wall as a placeholder.

Role
Designer, Photographer